The event honours the Ao Dai – a national intangible cultural heritage - and was part of the “Hello Ho Chi Minh City” campaign to revive the city’s tourism industry.  

Miss Vietnam 2018, Tran Tieu Vy, one of 15 ambassadors of the festival, said, “The Ao Dai is a time-honored cultural feature of Vietnam. It is an indispensable part of the ancient town of Hoi An in Quang Nam province, my hometown. I feel proud to honor the national identity and the beauty of the Vietnamese long dress.”

The festival will run through November 20.