Binh Dinh province launches a program "Every citizen is a tourism ambassador".

200 people participated in the launch then went to clean beaches in Quy Nhon city and took a bicycle ride to promote the program.

Director of Binh Dinh provincial Department of Tourism Nguyen Van Dung said the program calls on all tourist service providers and people to work together in building a safe and friendly environment.

“The program honors every citizen’s contribution to tourism development. Their polite, friendly, and hospitable attitude will help Binh Dinh attract more visitors. The tourism sector needs the participation of the community,” Mr. Dung said.