TETastic with TikTok is launched to support businesses during Lunar New Year 2024 and throughout the year. (Photo: Minh Son/Vietnam+)

The top 5 best-selling categories on TikTok Shop include fashion, home&living, health&personal care, electronics, and beauty.

A representative of TikTok Vietnam said that over the past year, TikTok has coordinated with ministries, agencies and organizations across the country to enhance digital commerce opportunities for local businesses and products.

TikTok’s One Commune, One Product (OCOP) Market program backed by the Ministry of Agriculture and Rural Development has helped more than 3,000 MSMEs from 30 provinces and cities nationwide consume local agricultural products.

According to a survey conducted by TikTok on the shopping behavior of users in Vietnam during last year's festive season, 69% of users chose to watch short videos to learn about products and services and 84% of them were convinced to strike deals.