|Vietnam national brand sees strong rise in value, position. (Photo: Lam Giang)
The Vietnam National Brand Program has helped raise the Vietnamese brands’ international ranking since it was launched 18 years ago.
So far this year, 124 firms have been honored as national brands. They include Garment 10 Corporation, the Dien Quang Lamp Company, Saigon Newport Corporation, and the Lam Dong Tourism Company.
Than Duc Viet, General Director of Garment 10 Corporation, said, “Product quality is the first factor to make the brand of the Garment 10 Corporation. Second are the designs which our designers and skilled workers have jointly made to turn out items of high quality and fashion. Our philosophy is to follow European designs, Japanese manufacturing technology and quality, American convenience, but Vietnamese prices.”
|Than Duc Viet, General Director of Garment 10 Corporation (Photo: baodautu.vn)
Da Nang-based Danapha Pharmaceutical Company has two medicinal herb products recognized as Vietnam National Brands. Its success and prestige are thanks to the company attaching importance to quality, innovation, and pioneering capacity.
Danapha has set up material growing areas of VietGap standards and quality standards for medicinal herbs. It now owns an oriental medicine factory in Hoa Khanh Industrial Park that meets GMP-WHO standards (for good manufacturing practices as recommended by the World Health Organization).
According to Le Thang Binh, the company’s General Director, “The company has turned out hundreds of products based on medicinal plants and traditional remedies, not just our two most recognized products. In addition, we’ve conducted studies to develop even better products to serve the community’s health.”
Vietnamese enterprises have become aware of the importance of brands as a key to increasing the value of their products, thus improving their competitiveness and affirming their market position at home and abroad.
|Hoang Minh Chien, Deputy Director of the Trade Promotion Department of the MOIT (Photo: VNA)
Hoang Minh Chien, Deputy Director of the Trade Promotion Department of the Ministry of Industry and Trade, said, “Management agencies, experts, organizations, and businesses in brand development have paid close attention to the concerns of Vietnamese businesses, and are taking advantage of the new position and value of Vietnamese brands to help businesses overcome challenges, promote Vietnamese product brands professionally, and affirm the position of Vietnamese national brands in domestic and international markets.”
Last year Vietnam earned 336 billion USD from goods exports, up 19% from 2020, thanks largely to brand building in foreign markets.
The National Brand Program will continue to raise businesses’ awareness and knowledge of brand building and management to help Vietnamese brands become even more popular globally.