At the opening ceremony of the 5th Culture-Tourism Week and the 2nd Kon Tum Gong and Xoang Festival in 2024. (Photo: VGP)

For four days until Saturday, more than 1,000 artisans and performers will engage in cultural exchanges and showcase their cultural heritage, highlighting Kon Tum’s tourism potential in the context of national integration and development.

Y Ngoc, Vice Chairwoman of the Kon Tum provincial People's Committee, said: “Kon Tum has a long history, a rich culture, and an important geopolitical location. It has been home to ethnic minority groups through multiple generations and is the cradle of the gong culture. The province has tangible and intangible cultural assets deeply rooted in the traditions of the Central Highlands. The province is home to historical sites associated with the national struggle against foreign invaders. Kim Tum also boasts stunning natural attractions and its rare Ngoc Linh ginseng. These resources present tremendous opportunities for economic, cultural, and tourism development.”

Kon Tum City artisans introduce Ba Na ethnic musical instruments and music. (Photo: VOV)

With the theme "Cultural Experience - Nature Discovery," the week will feature a Gong and Xoang Dance Festival, performances and demonstrations of cultural traditions and rituals, a street festival, a tourism promotion conference, and a workshop on branding and developing Ngoc Linh ginseng, one of Vietnam's prized medicinal resources.

Visitors will enjoy scenic tours and sample the culinary delights of Kon Tum. The week is a platform for businesses and localities to introduce innovative products and expand market opportunities.

The Prime Minister’s approval of the Master Plan on the Mang Den Tourist Area in Kon Plong district through 2045 will develop Mang Den as a leading destination.