People shop at a supermarket. (Illustrative photo)

Vietnam’s e-commerce market is expanding quickly, ranking among the world’s top five fastest-growing, with an annual growth rate of 20–25%. Businesses are increasingly deploying AI to enhance delivery systems, reducing lead times to as little as 20 minutes to meet rising expectations for speed. Gen Z and millennials are driving this trend, prioritising convenience and seamless purchasing experiences.

The article cited figures from the Vietnam E-commerce Association (VECOM) in its E-commerce Index (EBI) 2025, which forecast that Vietnam’s retail e-commerce value will surpass US$40 billion, placing the country among the world’s five fastest-growing e-commerce markets.

Data from the State Bank of Vietnam shows that more than 75% of all e-commerce transactions are conducted through e-wallets or QR code payments, reflecting strong uptake of cashless payment methods.

According to VECOM and Statista, the F&B e-commerce segment is expected to reach US$3 billion in 2025, a 15% increase from the previous year.