Ha Van Sieu, VNAT's Deputy Director General,  at the launch ceremony.

“Vietnam Why Not” is a reality television program aiming to stimulate domestic tourism demand in response to the Vietnam National Administration of Tourism’s call.

The program is produced by Unimedia Company in collaboration with mobile app builderAppfast and TikTok, a creative social media platform primarily driven by short-video.

"Vietnam Why Not" is hoped to bring in attractive, practical tourism experiences, especially when the tourism industry is seriously hit by the COVID-19 pandemic.

Through the TV show, app “Vietnam Why Not” which will be launched in mid-November aims to create a smart travel information channel under the form of direct interaction with users.