Vu Ba Phu, Director of the Trade Promotion Department, at the forum. (Photo: VNA)

The forum is themed “Trademarks together with integration and sustainable exports development”. Vu Ba Phu, Director of the Trade Promotion Department of the Ministry of Industry and Trade, said: “The forum gathers domestic and foreign speakers who will help Vietnam gain more knowledge and practical experience in brand building during international integration and exports development. It also contributes to increasing added values for Vietnamese products. I strongly believe that the forum is an opportunity for businesses and managers to clarify the importance of branding thus improving the national trademark program.”

At the forum, participants discussed the awareness of society and the business community of trademark roles in expanding and developing markets, and opportunities for Vietnamese trademarks provided by free trade agreements.