Buildings in downtown Ho Chi Minh City. (Photo: VnExpress/Quynh Tran)

It climbed nine places from last year to 33rd in the list of the world’s 100 most valuable brands compiled by Brand Finance, a UK consultancy.

Brand Finance measures the value of national brands based on three pillars: goods and services, investment, and society.

A strong national brand denotes a highly attractive environment for investment, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants, it explained.

The US remained the world’s most valuable brand at 23.7 trillion USD followed by China and Japan.