The organizer provides information about Vietnam International Travel Mart (VITM) 2023. (Photo: VOV)

The event aims to introduce Vietnam's cultural tourism to the world and encourage businesses to build new tourism products that exploit Vietnam's traditional culture and heritage. Deputy General Director of the General Department of Tourism Pham Van Thuy said VITM Hanoi will introduce more than 10,000 tours and tourism products to visitors.

"This is a great opportunity to introduce tourists to Vietnam's cultural heritage. By exploiting those cultural heritages, we can create new tourism products and promote Vietnamese culture to domestic and foreign visitors," said Mr Thuy.