(VOVworld) – 45 brands of IT, sports and healthcare equipment are on display at the 5^th Taiwan Excellence campaign which opened on Thursday in Hanoi.

The 5th Taiwan Excellence campaign (Photo:vir.com.vn)

The campaign is aimed at assisting quality Taiwan companies in raising brand awareness and preference among consumers in emerging markets. It has been organized by Bureau of Foreign Trade (BOFT) and implemented by the Taiwan External Trade Development Council (TAITRA). Huang Chih Peng, chief representative of the Taipei Economic and Cultural Office in Hanoi said the success of Taiwan Excellence was attributable to the strong support of Vietnamese consumers and is clear evidence of the firm relationship between the two sides.