Launched early 2020 by young business couple Le Thi Cam Trinh and Nguyen Viet Thang, Umbalena has been garnered 60,000 downloads. It is being used by ten kindergartens in Ho Chi Minh City for extracurricular activities.   

The Startup Wheel competition is co-organized by the Vietnam Youth Federation in Ho Chi Minh City and the Ho Chi Minh City Young Business Association. Nearly 1,800 entries were sent to this year’s competition from Vietnam and 11 other countries, including Germany, the UK, South Korea, Singapore, and the US.