Photo: Ngoc Anh

The event was attended by dozens of Vietnamese and local officials. President of Kocca, Kim Young-jun, attended the conference via a live video call. He emphasized the importance of cooperative interaction between the two cultures, and the new business center's role in achieving an enhanced level of cultural exchanges between Vietnam and Korea:

"We support the launch of Korean content companies in Vietnam, and also that of Vietnamese companies in the Korean market. We particularly support collaborations or joint production projects between the two countries' companies, including movies, games, fashion shows and cartoons. We have had 8 representative offices in 7 countries. Vietnam is a potential market in TV, Internet and fashion and it is highly praised by countries in the world in this regard."