Customers visit the first store of Matsumoto Kiyoshi in HCM city's district 1, October 19, 2020. (Photo courtesy of Matsumoto Kiyoshi)

The store stocks more than 6,000 items from around the world. It was originally scheduled to open in March but was delayed due to the Covid-19 pandemic.

Hiroki Miyaoka, managing director of Matsumoto Kiyoshi Vietnam, said at the opening ceremony that another 10-15 stores are likely to be opened in Vietnam in the next five years.

Vietnam has become the third foreign market in the company’s expansion strategy. As of June it had 32 stores in Thailand and 12 in Chinese Taiwan.

Matsumoto Kiyoshi Holdings last year signed a joint venture deal with the HCM city-based Lotus Food Group to establish the Matsumoto Kiyoshi Vietnam with a registered capital of more than 1.3 million USD.