Miss Universe Vietnam 2017 H’Hen Nie says she loves wearing "ao dai" as it boasts her feminist charm (Photo: VNA)

This year, Miss Universe Vietnam 2017 H’Hen Nie, who sealed a historic top five place of Miss Universe 2018, is the representative of the festival.

The festival will feature a beauty pageant contest, a photo competition, a seminar on materials for “ao dai”, and parades. Festival goers will be introduced to “ao dai” collections by 26 designers from across Vietnam and a designer from South Korea.

3,000 women wear "ao dai" and shape a giant tree to call for environmental protection (Photo: baotintuc.vn)

Nguyen Thi Anh Hoa, Deputy Director of the Ho Chi Minh municipal Department of Tourism, said: “Each collection is set on a specific theme, such as environmental protection. This is also the theme of an activity on Nguyen Hue walking street where ladies wear ‘ao dai” and shape a giant tree.”

On Sunday 3,000 people wearing “ao dai” paraded along Nguyen Hue street.

An "ao dai" fashion show opens the festival in Ho Chi Minh City on March 2, 2019. (Photo: VNA)

During the two-week festival, some 15 activities and programs will take place across famous spots of in Ho Chi Minh City. This annual festival has become a trademark of Ho Chi Minh City’s tourism and culture.