The campaign, which is scheduled to run from October 2020 to January 2021, aims to advertise the southern metropolis as a safe, lively, and friendly destination in which travelers can enjoy. One postcard features Ho Chi Minh City’s vast array of high-rise modern buildings.
Images of the local landscape, culture, and daily lives of citizens all appear on the postcards. This postcard portrays a woman on a salt field.
A view of work on a salt field captured from high above.
A collection of postcards gives an insight into the local landscapes, culture, and people’s daily lives.
A quiet corner can be found inside the bustling city.