The campaign, which is scheduled to run from October 2020 to January 2021, aims to advertise the southern metropolis as a safe, lively, and friendly destination in which travelers can enjoy. One postcard features Ho Chi Minh City’s vast array of high-rise modern buildings.
Images of the local landscape, culture, and daily lives of citizens all appear on the postcards. This postcard portrays a woman on a salt field.
A view of work on a salt field captured from high above.
A woman wears a Non La, a traditional Vietnamese conical hat, as she helps to dry fish in the scorching sun.
Female workers are impressively depicted through the postcards.
Located in the center of Ho Chi Minh City, Notre Dame Cathedral sparkles at night.
A collection of postcards gives an insight into the local landscapes, culture, and people’s daily lives.
A quiet corner can be found inside the bustling city.
The "Hello Ho Chi Minh City" campaign is part of the local tourism department’s strategy up to 2025, with a further vision towards 2030.