The event drew a number of small and medium hoteliers who want to boost post-COVID-19 revenue through e-commerce. In his presentation, Mr. Hoang Viet Tien, Deputy Secretary General of the Vietnam Internet Association, talked about the trends of internet users in Vietnam concerning the recent evolvement of e-commerce. Tien said over the past year, the Internet in Vietnam had a higher growth rate than the region's average rate and gradually set foot in the world top chart. Mr. Tien said in realization of the National Digital Transformation Program by 2025 and Vision to 2030, it’s now a golden time for hoteliers to begin digital transformation. At the webinar, Ms. Alice Nguyen of the Business Development of OTA Insight Company in Vietnam discussed tourism and hotel booking trends in three major cities of Vietnam this year saying they are growing quite well compared to 2020.

E-commerce has grown significantly and affected consumer behavior in Vietnam and the hotel industry is no exception. Travelers want more personal experience when traveling, not only at the hotel but also the digital experience after their stay, heard the webinar.