Over the past 10 years, Vietnam’s fruit and vegetable exports steadily increased earning more than 1 billion USD annually. Last year, Vietnam earned 2.5 billion USD from fruit and vegetable exports and this figure is estimated at 3.5 billion USD this year. Vietnamese fruits are now available in 70 countries including the US, the EU, Japan, South Korea, Canada, Australia, New Zealand and the Middle East. According to experts, Vietnam has potential to increase its annual fruit and vegetable exports to 10 billion USD in the near future because the world market for fruits and vegetables is about 240 billion USD a year.

With 2 million hectares growing fruits and vegetables, Vietnam’s exports of these products can prosper. Dang Kim Son, former Director of the Institute for Agricultural and Rural Development Policy and Strategy, stressed the need to diversify agricultural products: "We need to comprehensively restructure our crops, not just from maize and rice to high-added-value, short-term plants like vegetables, fruits, and flowers. This means we don’t just change our exports from one product to another, but we need to restructure the whole production system.”

Economist Le Dang Doanh says the application of technology to agricultural production for exports needs to be increased: “We need to move to large-scale production, instruct farmers, inspect and monitor the production process, and apply advanced technologies like those from Israel. We need to be cautious in using plant protective chemicals.”

Economists suggested that Vietnam focus on enterprises and prioritize the development of cooperatives and the collective economy in general to reach its goal of earning 5 billion USD from fruit and vegetable exports by 2020.