(Illustration: VOV)

According to retailers, since the beginning of the year, the average value of a consumer transaction has increased 10% to somewhere between 12.5 and 13.3 USD. To sustain the recovery momentum, many businesses have launched price stabilization and promotional programs targeting an average transaction value of between 13.3 and 15.2 USD.

Nguyen Thi Bich Van, Communications Director of the Central Retail Group, said: “In recent months, we’ve run programs such as ‘Agricultural Products Week’ and ‘Fruit Week,’ which have attracted strong public interest. Our supermarkets have received more customers, and the average transaction value has risen significantly.”

International tourists to Ho Chi Minh City (Photo: Nguyen Hang/VTC News)

In the past nine months, Ho Chi Minh City welcomed more than 5.88 million international visitors and more than 29 million domestic visitors, generating more than 7 billion USD in revenue. The city’s recent administrative boundary expansion has created greater inter-regional connectivity, enabling enterprises to link products more efficiently and enhance competitiveness.

Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, said: “Tourism revenue has now surpassed the growth rate of visitor arrivals. To achieve this, service and product quality are key. We must also stay ahead of global trends, understand visitor behavior, and apply information technology effectively.”

Ho Chi Minh City is entering a major promotion season in mid-November and a series of year-end festivals. Businesses view this as a “golden period” for stimulating consumption, expanding market share, and achieving their annual business targets.

The city remains the nation’s leading exporter, with export turnover exceeding 68 billion USD. In the face of global economic fluctuations, local authorities and enterprises are doubling down on maintaining growth in the final months of the year.

Bui Ta Hoang Vu, Director of the Ho Chi Minh City Department of Industry and Trade, said: “We’re helping business associations find niche and non-traditional markets beyond the city’s usual strengths. Priority policies and export support frameworks will be proposed to the People’s Council for approval.”

All-out efforts are being made for Ho Chi Minh City to achieve a 13% growth in the final quarter of 2025 and the yearly  GRDP growth of 8.5%.